Reach people on the move
Travel is mainly about getting from point A to point B as quickly as possible. Yet it also involves a fair amount of time sitting still – in planes, lounges and behind computers. This is when travelers are often looking for diversion and are highly receptive to advertising messages. We offer advertisers the opportunity to reach people on the move with their messages – before, during and after the trip – on ground, on board and digital solutions.

SAS has assembled a range of attractive travel-related advertising media and promotional opportunities for this purpose. You are welcome to contact DG Media to discuss how Ambient Media can be integrated into your marketing effort and contribute towards getting your message across to the right target groups – when and where it counts.

Facts and figures about SAS
• In November 2016 – October 2017 approximately 30 million passengers traveled with SAS, around 2.5 million per month
• SAS flies to more than 123 different destinations
• SAS had an average of more than 817 departures/day during November 2016 – October 2017

Number of passengers
Total: 29.2 million
Norway: 11.100.000
Sweden: 9.500.000
Denmark: 8.500.000
Rest of the world: 1.700.000

Source: SAS Statistics

The Scandinavian 5+Travellers are modern and well-educated
people in all ages who travel a lot.

Gender
Male: 60%
Female: 40%

Age
Can be found in all age groups – high affinity in 30-55

Interests
• Travelling/discovering new places & cultures
• Food & beverage
• Tech & innovation
• Digital services
• Private economy
• Art, design & culture
• Photography

Geography
Primarily in larger cities and suburbs

Income/Education
Higher income and education than average

Opinions
Pays for quality
Open-minded
Career-focused

Life values
Curious
Strong-willed
Unbound

Source: Nepa 2013

One of SAS most attractive products are the lounges – greatly appreciated by both customers and partners. For this reason, SAS has renovated and upgraded the main part of the lounges during 2017. Nearly 4 million people visit our 13 lounges every year.

SAS lounges are present at 8 airports (Copenhagen, Oslo, Stockholm, Gothenburg, Helsinki, Paris, Chicago and New York). We strife to offer a Scandinavian feeling, with focus on service, design, innovation and food & beverages.

We offer you the possibility of displaying your brand or product in this attractive atmosphere. You access one of Scandinavia’s most attractive customer segment in a space that they have chosen to spend their valuable time in.

Traditionally our partners have had good results with both product placement or manned events, but we are also open for new ideas of your choice. A new concept called Next Generation Lounge has also been launched by SAS during 2017. This is a concept that dares to try out new innovation and offerings, all based on customer insights of what our customers would like a lounge to offer. This includes a barista, an Innovation space, a Gym and several other new features. This lounge is especially suitable for partners that want to display new features or innovations, since the atmosphere invites customers to try new things. The Next Generation concept has been widely appreciated – resulting in SAS looking to upgrade other lounges with parts of the concept.

Technical data
For further information please contact our sales support + 46 72 506 86 10 or material@dgmediasales.se

Discounts
5% discount offered to customers purchasing for at least SEK 300,000 a year. 10% discount offered to customers purchasing for at least SEK 500,000 a year.