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For spørgsmål eller ønske om annoncering, kontakt nedenstående:
Reach people on the move
Travel is mainly about getting from point A to point B as quickly as possible. Yet it also involves a fair amount of time sitting still – in planes, lounges and behind computers. This is when travelers are often looking for diversion and are highly receptive to advertising messages. We offer advertisers the opportunity to reach people on the move with their messages – before, during and after the trip – on ground, on board and digital solutions.
SAS has assembled a range of attractive travel-related advertising media and promotional opportunities for this purpose. You are welcome to contact DG Media to discuss how Ambient Media can be integrated into your marketing effort and contribute towards getting your message across to the right target groups – when and where it counts.
Facts and figures about SAS
• In November 2016 – October 2017 approximately 30 million passengers traveled with SAS, around 2.5 million per month
• SAS flies to more than 123 different destinations
• SAS had an average of more than 817 departures/day during November 2016 – October 2017
Number of passengers
Total: 29.2 million
Norway: 11.100.000
Sweden: 9.500.000
Denmark: 8.500.000
Rest of the world: 1.700.000
Source: SAS Statistics
The Scandinavian 5+Travellers are modern and well-educated
people in all ages who travel a lot.
Gender
Male: 60%
Female: 40%
Age
Can be found in all age groups – high affinity in 30-55
Interests
• Travelling/discovering new places & cultures
• Food & beverage
• Tech & innovation
• Digital services
• Private economy
• Art, design & culture
• Photography
Geography
Primarily in larger cities and suburbs
Income/Education
Higher income and education than average
Opinions
Pays for quality
Open-minded
Career-focused
Life values
Curious
Strong-willed
Unbound
Source: Nepa 2013
SAS 16 long-range aircraft Airbus 340/330 is an ideal showcase/window/display area for your advertisement. The system allows “gate-to-gate” entertainment and your advertisement can be displayed already on ground after mandatory safety videos have been shown.
Destinations served – and reach per month
• From Copenhagen: New York, Chicago, Washington, San Francisco, Miami, Beijing, Shanghai and Tokyo. Reach: 93,000 passengers.
• From Stockholm: New York, Chicago, Los Angeles and Hong Kong. Reach: 46,000 passengers.
• From Oslo: New York and Miami. Reach: 21,000 passengers.
A total reach of 160,000 passengers per month.
Opportunity | Frequency | Period | Rate |
---|---|---|---|
30 sec. Spot | Two times per flight | 4 weeks | SEK 141 336 |
60 sec. Spot | Two times per flight | 4 weeks | SEK 227 864 |
Order deadline | Material deadline | Campaign Start |
---|---|---|
21. November '18 | 28. November '18 | 1. January |
20. December '18 | 27. December '18 | 1. February |
16. January | 23. January | 1. March |
13. February | 20. February | 1. Apil |
13. March | 20. March | 1. May |
17. April | 24. April | 1. June |
15. May | 22. May | 1. July |
12. June | 19. June | 1. August |
17. July | 24. July | 1. September |
14. August | 21. August | 1. October |
18. September | 25. September | 1. November |
16. October | 23. October | 1. December |
For information, please contact our sales support + 46 72 506 86 20 or material@dgmediasales.se.
Agency commission
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.
2 months advertising
10% discount
4 months advertising
15% discount
With SAS Seat Pocket Placement, you get the opportunity to expose your brand or product to SAS passengers in an engaging context. Working as an add-on to other Ambient Media offers, the seat pocket is an excellent place for a product catalog or a topic that requires more in-depth information.
The seat pocket is just half a meter in front of the passengers. They are comfortably seated and in a pleasant state of mind.
Opportunity | Frequency | No. of passengers | No. of units | Language | Rate |
---|---|---|---|---|---|
Norway* | Monthly | 820 000 | 42 000 | Free of choice | SEK 343 200 |
Sweden* | Monthly | 600 000 | 36 000 | Free of choice | SEK 249 600 |
Denmark* | Monthly | 630 000 | 32 000 | Free of choice | SEK 260 000 |
Intercontinental | Monthly | 120 000 | 18 000 | Free of choice | SEK 52 000 |
*Note that due to changes in aircrafts routes the geographical selection cannot be guaranteed.
Opportunity means domestic flight and flight from origin to rest of Europe.
Opportunity | Frequency | Seatpockets | No. of units | Language | Rate |
---|---|---|---|---|---|
Norway* | 1 round | 8 000 | 10 000 | Free of choice | SEK 90 376 |
Sweden* | 1 round | 6 000 | 8 000 | Free of choice | SEK 74 360 |
Denmark* | 1 round | 5 000 | 7 000 | Free of choice | SEK 62 920 |
Intercontinental | 1 round | 1 500 | 2 000 | Free of choice | SEK 26 312 |
*Note that due to changes in aircrafts routes the geographical selection cannot be guaranteed.
Opportunity means domestic flight and flight from origin to rest of Europe.
Order deadline | Material deadline | Distribution Start |
---|---|---|
12. December '18 | 19. December '18 | 1. January |
12. January | 19. January | 1. February |
9. February | 16. February | 1. March |
10. March | 17. March | 1. Apil |
11. April | 18. April | 1. May |
11. May | 18. May | 1. June |
9. June | 16. June | 1. July |
23. June | 30. June | 1. August |
11. August | 18. August | 1. September |
8. September | 15. September | 1. October |
12. October | 19. October | 1. November |
27. October | 17. November | 1. December |
Max size A4 and max weight 130 gr.
For further information please contact our sales support +46 72 506 86 20 or material@dgmediasales.se
One of SAS most attractive products are the lounges – greatly appreciated by both customers and partners. For this reason, SAS has renovated and upgraded the main part of the lounges during 2017. Nearly 4 million people visit our 13 lounges every year.
SAS lounges are present at 8 airports (Copenhagen, Oslo, Stockholm, Gothenburg, Helsinki, Paris, Chicago and New York). We strife to offer a Scandinavian feeling, with focus on service, design, innovation and food & beverages.
We offer you the possibility of displaying your brand or product in this attractive atmosphere. You access one of Scandinavia’s most attractive customer segment in a space that they have chosen to spend their valuable time in.
Traditionally our partners have had good results with both product placement or manned events, but we are also open for new ideas of your choice. A new concept called Next Generation Lounge has also been launched by SAS during 2017. This is a concept that dares to try out new innovation and offerings, all based on customer insights of what our customers would like a lounge to offer. This includes a barista, an Innovation space, a Gym and several other new features. This lounge is especially suitable for partners that want to display new features or innovations, since the atmosphere invites customers to try new things. The Next Generation concept has been widely appreciated – resulting in SAS looking to upgrade other lounges with parts of the concept.
Opportunities | No. of lounges | No. of visitors/month | Frequency | Rate |
---|---|---|---|---|
Stockholm International | 2 | 57 000 | Monthly | SEK 118 456 |
Stockholm Domestic | 1 | 20 000 | Monthly | SEK 43 576 |
Gothenburg International | 1 | 11 500 | Monthly | SEK 24 856 |
Copenhagen | 2 | 89 000 | Monthly | SEK 194 168 |
Oslo International | 2 | 42 000 | Monthly | SEK 20 384 |
Helsinki | 1 | 9 500 | Monthly | SEK 99 528 |
Oslo Domestic (Next Generation) | 1 | 44 000 | Monthly | SEK 95 888 |
Order deadline | Material deadline | Distribution Start |
---|---|---|
12. December '18 | 19. December '18 | 1. January |
11. January | 18. January | 1. February |
8. February | 15. February | 1. March |
8. March | 15. March | 1. Apil |
11. April | 18. April | 1. May |
10. May | 17. May | 1. June |
7. June | 14. June | 1. July |
22. July | 30. July | 1. August |
9. August | 16. August | 1. September |
6. September | 13. September | 1. October |
11. October | 18. October | 1. November |
6. November | 15. November | 1. December |
Opportunities | No. of visitors/2 weeks | Frequency | Rate | |
---|---|---|---|---|
Stockholm International | Gold | 14 600 | Every 2 weeks | SEK 66 768 |
Stockholm Domestic | - | 8 700 | Every 2 weeks | SEK 39 832 |
Gothenburg International | - | 5 400 | Every 2 weeks | SEK 24 752 |
Copenhagen | Gold | 24 200 | Every 2 weeks | SEK 110 760 |
Oslo | Gold | 9 500 | Every 2 weeks | SEK 43 472 |
Oslo Domestic (Next Generation) | - | 22 000 | Every 2 weeks | SEK 100 672 |
Booking deadline 20 working days prior to event start. If staff must be present, booking deadline is 13 weeks prior to event start, due to security reasons.
Technical data
For further information please contact our sales support + 46 72 506 86 10 or material@dgmediasales.se
Discounts
5% discount offered to customers purchasing for at least SEK 300,000 a year. 10% discount offered to customers purchasing for at least SEK 500,000 a year.