For questions or requests for advertising, please contact:
Lisbet Christensen
Project Manager
For questions or requests for advertising, please contact:
Never has there been so much focus on beauty. We women will still be beautiful outside and healthy inside. It’s about trends and tendencies; about fashion and wonderful beauty products. About healthy diet, psychology, massage, facials, therapy, surgery and spas. We go all the way in the name of beauty and women’s life to give our readers what makes everyday a little more beautiful.
A MORE BEAUTIFUL LIFE
SKØN writes about all the latest in beauty, fashion, health and well-being – told with the heart, mind and insight into modern women’s life. In SKØN you will find inspirational articles about beauty, body, well-being and health. We bring lots of concrete tips, tips and step-by-step hair styling and makeup, show you the latest fashion and bring content-rich articles about women’s life and psychology.
SKØN 2019 GIVES YOU
• An exclusive visual expression
• Great mode series
• Exciting portraits of well-known Danish and international women
• Inspirational interviews
• Useful articles and guides on body, well-being, health, makeup, fashion and beauty
| Ad | Price (DKK) | Format | Bleed |
|---|---|---|---|
| 1/2 page (wide) | 29.300 ,- | W: 208 x H: 139 mm | + 5 mm |
| 1/2 page (tall) | 29.300 ,- | W: 104 x H: 278 mm | + 5 mm |
| 1/1 page | 49.300 ,- | W: 208 x H: 278 mm | + 5 mm |
| Double Spread Page | 78.300 ,- | W: 416 x H: 278 mm | + 5 mm |
| Type | Price (DKK) |
|---|---|
| Graphical attachment up to 48 pages in foil | from 0,78 kr. per pcs. |
| Graphic insertion into the magazine | from 0,55 kr. per pcs. |
| Stitching | from 0,50 kr. per pcs. |
| Sample in foil | from 1,00 kr. per pcs. |
| Sample collection | from 0,90 kr. per pcs. |
| Advertorials | + 25% of list price in individual magazine |
Special placement
Back or page 2-3 and 4-5 are added 25%.
Right or other location is added 20%.
For lean formats, pay for the nearest standard format and add 15%.
Agency commission
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and security is provided to media agencies that are eligible for compensation, see the list of Creativity & Communication.
Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).
The material can be sent to DG Media at epost@dgmedia.dk (maks. 20 MB) or ftp-server.
| No. | Order and material deadline | Distribution |
|---|---|---|
| 1 | 4. December 2018 | 10. January |
| 2 | 15. January | 14. Februar |
| 3 | 12. February | 14. March |
| 4 | 12. March | 11. April |
| 5 | 4. April | 9. May |
| 6 | 8. May | 13. June |
| 7 | 11. June | 11. July |
| 8 | 9. July | 8. August |
| 9 | 13. August | 12. September |
| 10 | 10. September | 10. October |
| 11 | 15. October | 14. November |
| 12 | 5. November | 5. December |
Health: 73%
Nutrition – healthy / unhealthy: 71%
Clothing Mode: 56%
Skin Care: 57%
Travel: 59%
Zealand: 16%
Southern Denmark: 22%
Middle of Jutland: 21%
Northern Jutland: 8%
20-29 years: 12%
30-39 years: 9%
40-49 years: 19%
50-59 years: 20%
60-69 years: 16%
70 years +: 16%
Female: 86%
I would like to pay extra for quality products: 82%
Buying environmentally friendly products: 69%
Readers: 184.000
Circulation: 80.000
Editions: 12 times a year – every month
Source: Gallup / Index DK 1st half of 2019
Distribution: SKØN will be released 2nd Thursday of each month and can be collected free of charge in one of Matas 285 stores. SKØN can also be read at mitskøn.dk and online at clubmatas.dk, which has 1.4 million members and 1 million visitors each month. The 80,000 copies are distributed on 38,400 copies west of the Great Belt and 41,600 east of the Great Belt. 1 million Danes visit Matas monthly.
Denmark’s most beautiful beauty site
Mitskøn.dk is a digital universe dedicated to beauty and health. At mitskøn.dk we write about the latest in beauty and health. We show tutorials and step-by-step guides for hair styling and makeup. We test new products and treatments, and films it for users to get the whole experience with. Mitskøn.dk is part of SKØN’s ecosystem, where you also find Facebook, Instagram, YouTube and the magazine SKØN.
Mitskøn.dk is made in close cooperation with Matas.
| Digital banner ad* | Price (DKK) | Format | Period |
|---|---|---|---|
| Mobile banner | 5.000 ,- | W: 320 x H: 80 px | one week |
| Topbanner | 5.000 ,- | W: 930 x H: 180 px | one week |
| Content banner | 5.000 ,- | W: 300 x H: 250 px | one week |
| Skyscraber (left or right) | 5.000 ,- | W: 160 x H: 600 px | one week |
| Takeover (top & 2 x skyscrabers) | 10.000 ,- | - | one week |
| Creative ads | Price | Period |
|---|---|---|
| Digitorial | DKK 12.500 | 3 months |
| Digitorial + 1 x newspaper | DKK 18.000 | 3 months |
| Gallery | DKK 12.500 | 1 month |
| Competition | DKK 12.500 | 14 days |
| DKK 5.000 |
Banner advertising material must be delivered as either GIF or JPG and may not exceed 100 KB.
For all types of banner ads, a URL must be provided.
The material can be sent to DG Media at epost@dgmedia.dk (maks. 20 MB) or ftp-server.
Visits: 55.000
Page views: 130.000
Users: 48.000
Avg. traffic per month
Newspaper subscribers: 11.000
Website: www.mitskoen.dk
Telephone: (+45) 72 34 12 00
