For questions or requests for advertising, please contact:



Never has there been so much focus on beauty. We women will still be beautiful outside and healthy inside. It’s about trends and tendencies; about fashion and wonderful beauty products. About healthy diet, psychology, massage, facials, therapy, surgery and spas. We go all the way in the name of beauty and women’s life to give our readers what makes everyday a little more beautiful.

SKØN writes about all the latest in beauty, fashion, health and well-being – told with the heart, mind and insight into modern women’s life. In SKØN you will find inspirational articles about beauty, body, well-being and health. We bring lots of concrete tips, tips and step-by-step hair styling and makeup, show you the latest fashion and bring content-rich articles about women’s life and psychology.

• An exclusive visual expression
• Great mode series
• Exciting portraits of well-known Danish and international women
• Inspirational interviews
• Useful articles and guides on body, well-being, health, makeup, fashion and beauty


Ad Price (DKK) Format Bleed
1/2 page (wide) 29.300 ,- W: 208 x H: 139 mm + 5 mm
1/2 page (tall) 29.300 ,- W: 104 x H: 278 mm + 5 mm
1/1 page 49.300 ,- W: 208 x H: 278 mm + 5 mm
Double Spread Page 78.300 ,- W: 416 x H: 278 mm + 5 mm
Type Price (DKK)
Graphical attachment up to 48 pages in foil from 0,78 kr. per pcs.
Graphic insertion into the magazine from 0,55 kr. per pcs.
Stitching from 0,50 kr. per pcs.
Sample in foil from 1,00 kr. per pcs.
Sample collection from 0,90 kr. per pcs.
Advertorials + 25% of list price in individual magazine

Special placement
Back or page 2-3 and 4-5 are added 25%.

Right or other location is added 20%.

For lean formats, pay for the nearest standard format and add 15%.

Sales discounts
When entering into an annual contract, there is an opportunity to obtain sales discounts and other benefits, contact sales for further information.

New Biz discount
30% off a maximum of 2 impressions within 2 consecutive releases if the advertiser has not used that magazine within the last 15 months.

Multi pages
3 or 4 consecutive pages in the same magazine give a 50% discount on the ads’ normal health page price.

Pre-Book discount
2.5%. The condition for pre-book discount is that an annual contract has been concluded. We will receive an order no later than Friday at. 16.00 – 3 weeks before the deadline.

Cancellation / Change of ads
Written no later than 30 days before deadline.

Agency commission
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and security is provided to media agencies that are eligible for compensation, see the list of Creativity & Communication.

General terms
Sales discounts and pre-book discounts can be combined with other discounts – the remaining discounts can not be combined with each other.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at (maks. 20 MB) or ftp-server.


No. Order and material deadline Distribution
1 4. December 2018 10. January
2 15. January 14. Februar
3 12. February 14. March
4 12. March 11. April
5 4. April 9. May
6 8. May 13. June
7 11. June 11. July
8 9. July 8. August
9 13. August 12. September
10 10. September 10. October
11 15. October 14. November
12 5. November 5. December



Residential design / interior design: 58%

Health: 73%

Nutrition – healthy / unhealthy: 71%

Clothing Mode: 56%

Skin Care: 57%

Travel: 59%


Capital: 33%

Zealand: 16%

Southern Denmark: 22%

Middle of Jutland: 21%

Northern Jutland: 8%


12-19 years: 8%

20-29 years: 12%

30-39 years: 9%

40-49 years: 19%

50-59 years: 20%

60-69 years: 16%

70 years +: 16%


Male: 14%

Female: 86%


I make an effort to look after my body and my appearance: 82%

I would like to pay extra for quality products: 82%

Buying environmentally friendly products: 69%

Readers: 198.000

Circulation: 100.000

Editions: 12 times a year – every month

Source: Gallup / Index DK 1st half of 2017

Distribution: SKØN will be released 2nd Thursday of each month and can be collected free of charge in one of Matas 285 stores. SKØN can also be read at mitskø and online at, which has 1.4 million members and 1 million visitors each month. The 100,000 copies are distributed on 47,250 copies west of the Great Belt and 52,750 east of the Great Belt. 1 million Danes visit Matas monthly.



Denmark’s most beautiful beauty site
Mitskø is a digital universe dedicated to beauty and health. At mitskø we write about the latest in beauty and health. We show tutorials and step-by-step guides for hair styling and makeup. We test new products and treatments, and films it for users to get the whole experience with. Mitskø is part of SKØN’s ecosystem, where you also find Facebook, Instagram, YouTube and the magazine SKØN.

Mitskø is made in close cooperation with Matas.


Creative banner ads Price (DKK) Period
Ad article (hand in of finished material) 12.500 ,- 3 months
Gallery 12.500 ,- 1 month
Competition 12.500 ,- 14 days
Facebook 5.000 ,-

Banner advertising material must be delivered as either GIF or JPG and may not exceed 100 KB.

For all types of banner ads, a URL must be provided.

The material can be sent to DG Media at (maks. 20 MB) or ftp-server.

Visits: 55.000

Page views: 110.000

Users: 48.000

Avg. traffic per month

Publisher: Aller Client Publishing


Address: Postbox 420,
0900 København C

Telephone: (+45) 72 34 12 00