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Roskilde Festival is Denmark’s fifth largest provincial city every week, and Orange Press is the entire city’s newspaper and gathering point. In Orange Press they tell more than 70 journalists, photographers and reviewers about Roskilde Festival’s almost endless series of offers and experiences.

Orange Press is about getting as much out of Roskilde Festival as possible. In Orange Press, the audience can read about everything from music, food and festival fashion, to life in front of the scenes, at the campsites, inside the tents and everything in the middle. In addition, Orange Press is quoted daily by the external media present at the Roskilde Festival. Festivalavisen has been a regular part of the Roskilde Festival for more than 10 years.

Orange Press is published every day, Monday to Sunday, just in time for the morning coffee – or what our readers choose to rinse it down with.

Our mission is to reach even more readers, and Orange Press will therefore be distributed to the festival’s audience every morning – FREE.

Northern Europe’s largest festival festival
As an advertiser in Orange Press, you become visible on Northern Europe’s biggest festival with its 80,000 sold tickets and more than 30,000 volunteers, giving you a unique opportunity to come close to a young and buy-minded audience.

The average age of the festival’s guests is 23 years and 58% are students. 52% of the guests are men and 48% are women.


Ad Price (Sun - Tue) Price (Wed - Sat) Format
1/4 page (vertical) DKK 5.500 DKK 6.000 W: 131 x H: 180 mm
1/2 page (vertical) DKK 8.800 DKK 9.900 W: 131 x H: 365 mm
1/2 page (horizontal) DKK 8.800 DKK 9.900 W: 266 x H: 180 mm
1/1 page DKK 14.800 DKK 16.500 W: 266 x H: 365 mm
Page 3 DKK 17.600 DKK 20.900 W: 266 x H: 365 mm
Back page DKK 17.600 DKKK 20.900 W: 266 x H: 365 mm
Front page banner DKK 7.300 DKK 9.700 W: 266 x H: 50 mm
Placement by review of headlining DKK 17.600 DKK 20.900 W: 266 x H: 365 mm

For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.

Material must be handed in as print PDF in min. 300 dpi, colors in CMYK. All fonts must be included in the pdf.

The correct ICC profile must be used for 60 g of improved newspaper (Improved Newspaper) – Inquire further at DG Media.

Color Saturation in images and colored areas must not exceed 240%.

The material can be sent to DG Media at (max. 20 MB) or ftp server.


Order deadline Material deadline 12.00 Release date
14. June 23. June 25. June - 1. June

Readers: 40.000-50.000 per day

Cirkulation: 15.000 per day (Sunday-Tuesday) 20.000 per day (Wednesday-Saturday)

Editions: 7 in total (only in the festival week)

Distribution: Orange Press is published every day (Sunday-Saturday) in Roskilde Festival Week.



The guide is in English and is published in 120,000 copies. There is a possibility for special placement of advertisements in relation to editorial content.

Roskilde Festival is Northern Europe’s largest cultural and music festival. The festival is visited daily by 130,000 people. 80% of the audience is between 18 and 28 years old, typically students or persons with a higher education. Festivalists are interested in progressive music and youth culture and are often outgoing and curious for new experiences.

Advertising in the Roskilde Festival Guide

The Festival Guide is the complete and comprehensive guide to the Roskilde Festival. It’s here, the 130,000 audience and volunteers can read everything they need to know about this year’s Roskilde Festival. About the festival’s music, food, drinks, art, events, values, background, safety rules and the thousands of other things that make the Roskilde Festival a unique experience for both audiences and partners.

The game plan has previously been its own printed matter. In 2018 moving it back in the guidebooks, so everything is gathered one place.



Ad Price Format Bleed
1/2 page (horizontal) DKK 22.000 W: 112 x H: 72 mm + 5 mm bleed
1/1 page DKK 34.500 W: 112 x H: 145 mm + 5 mm bleed
Page 2 DKK 43.125 W: 112 x H: 145 mm + 5 mm bleed
Double page DKK 54.900 W: 224 x H: 145 mm + 5 mm bleed

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at (maks. 20 MB) or ftp-server.


No. Orders- & material deadline Release date
1 26. May 26. June - 1. July

Circulation: 120.000

Edition: Once a year

Distribution: Gratis på Roskilde Festival



The media analysis goes into depth

  • What is Orange Press used for?
  • News and guide to new experiences
  • Personline tales
  • The individual in the community
  • The newspaper in the camp


Udgiver: Roskilde Festival (sekretariat)

Havsteensvej 11,
4000 Roskilde

Telefon: (+45)46 36 66 13