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LIME

GREAT TIPS TO SPICE UP YOUR DAY
LIME is the magazine of the modern and curious woman. Each issue is packed with relevant articles that inspire and involve, based on the women’s own lives and their curiosity as to how it can live a little easier, a bit more fun and with more profits and content.

PERSPECTIVE TO CURIOUS WOMEN
In LIME, readers can enjoy useful articles about relationships, careers, family life, psychology and health every month. We bring inspiring home reporters, delicious food recipes for the whole family, fashion, culture and not least interviews with and portraits of famous personalities who have made a difference or marked themselves differently. Because life must be lived with meaning, profit – and a smile on the lip.

AUDIENCE
LIME’s editorial target group is women between 25-49 years. LIME makes contentious and inspiring for the busy, modern women by giving them good advice, tips and tools to make life a little easier, a bit more fun and with more profits.

PRICES 2020

Ad Price (DKK) Format Bleed
1/2 page (wide) 26.200 ,- W: 208 x H: 139 mm + 5 mm
1/2 page (tall) 26.200 ,- W: 104 x H: 278 mm + 5 mm
1/1 page 45.200 ,- W: 208 x H: 278 mm + 5 mm
Double spread page 72.200 ,- W: 416 x H: 278 mm + 5 mm
Type Price (DKK) Description
Attachment (up to 48 pages) in foil from 0,75 kr. per pcs.
Sample in foil from 1,00 kr. per pcs.
Adhesion placed on page 2 or inside of the back from 0,70 kr. per pcs.
Insert in magazine from 0,50 kr. per pcs.
Stitching from 0,50 kr. per pcs.
Advertorials + 25% of list price in individual magazine
Native product ad 3500 Short text, image in min. 300 dpi, suggested retail price and contact info

Special Placement
Back or page 2-3 and 4-5 are added 25%.
Right or other location is added 20%.
For lean formats, pay for the nearest standard format and add 15%.

Sales Discounts
When entering into an annual contract, there is an opportunity to obtain sales discounts and other benefits, contact sales for further information.

New Biz discount
30% off a maximum of 2 impressions within 2 consecutive releases if the advertiser has not used that magazine within the last 15 months.

Multi Pages
3 or 4 consecutive pages in the same magazine give a 50% discount on the ads’ normal health page price.

Pre-Book discount
2.5%. The condition for pre-book discount is that an annual contract has been concluded. We will receive an order no later than Friday at. 16.00 – 3 weeks before the deadline.

Cancellation / Change of ads
Written no later than 30 days before deadline.

Agency commission
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communiqué’s list.

General terms
Sales discounts and pre-book discounts can be combined with other discounts – the remaining discounts can not be combined with each other.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

RELEASE PLAN 2020

NUMBERORDER AND MATERIAL DEADLINE DISTRIBUTION
102.1207.01
208.0106.02
304.0205.03
402.0302.04
502.0407.05
630.0404.06
704.0803.09
803.0906.10
906.1005.11
1003.1103.12

ABOUT THE READERS

INTERESTS

Health: 71%

Residential design / interior design: 42%

Port: 47%

Cooking: 62%

Travel: 53%

REGION

Capital: 38%

Zealand: 21%

Southern Denmark: 17%

Middle of Denmark : 17%

Northern Jutland: 6%

AGE

12-19 years: 2%

20-29 years: 5%

30-39 years: 8%

40-49 years: 12%

50-59 years: 22%

60-69 years: 23%

70 years +: 27%

GENDER

Female: 78%

Male:
22%

OTHER

I make an effort to take care of my body and my appearance: 80%

I would like to pay extra for quality products: 82%

Primary purchasing environmentally friendly products: 78%

Readers: 229.000

Ciculation: 150.000

Source: Gallup / Index DK 1st half of 2019

Editions: 10 times a year

Distribution: LIME is released 1st Thursday of each month and can be downloaded free of charge in one of Netto’s 462 stores across the country. The 200,000 copies are distributed on 135,000 east of the Great Belt and 65,000 west of the Great Belt.

Publisher: OTW

Address: Postbox 420,
0900 København C.

Telephone: (+45) 72 34 12 00

Website: www.lime.dk