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DSB SAMPLING

DSB Sampling is event marketing that provides direct face-to-face contact with the many travelers and the ability to enable them now and now.

Event marketing at stations is a popular offer and the media’s impact is great as an activity is a positive experience for travelers – so take advantage of the opportunity and capture their curiosity.

Specifically, DSB sampling takes place in the hallways, waiting rooms and at access roads / repossesses for platforms. You can access all DSB stations throughout the week and in just the number of hours you want.

DSB Sampling lets you create an awareness campaign where you can create a living environment and an experience about your business and brand. Your event may consist of, for example, the distribution of samples or branding of your product. There is no opportunity for activities where the customer has to make a purchase or signe up for a purchase on the stand. When dispensing liquids, these must always be in a lid with a lid.

Contact us and learn more about the options and get a tailor made offer of your wishes for sampling at DSB’s stations. We have many years of experience and can advise on the optimal benefits of the activities.

Event marketing at stations
Forhalls, waiting room and access roads / repositories for platforms.

460.000

takes the train every day

167 mio.

boardings every year

231

stations in Denmark

People in the District and Regional trains

• 48 million boardings every year
• 59% of all train journeys are made by commuters
• 7% are business travel
• 34% are leisure trips
• 36% are travel by young people under the age of 26

People in the trains

• 92 million boardings every year
• 22% are under 26 years of age
• 28% is ml. 26-40 years
• 18% is ml. 41-50 years
• 16% is ml. 51-60 years
• 16% is ml. 60 years +
• The average journey takes 23 min.

PRICES 2019

Events
With events you have the opportunity to raise awareness about your brand and product. Event is a larger format brand, where we can offer more room for light / sound, demo tables, flightcase / roll-up set-up, banners and possibility to seat up to 10 people.

Sampling – distribution of samples of goods and tastes
Sampling is the distribution of flyers, merchandise or taste samples to passers-and thus the opportunity for direct dialogue with consumers.

For a sampling, you must include a demo table and flightcase / roll-up set-up and set up with 4 people.

Extra people
If you wish to make up more people than indicated, it is possible for an additional per person of NOK 750.

Stations/Railway stations 3 hours 2 hours extra All day Add on thursday and Friday Event supplement
Copenhagen Central station "Under the big watch" (placement 1)* DKK 7 000 + DKK 4 000 + DKK 12 000 (+)10% + DKK 4 000
Copenhagen Central station the hall towards Vesterbrogade (placement 2)* DKK 4 000 + DKK 1 500 + DKK 4 500 (+)10%
Copenhagen Central station the hall towards Tivoli (placement 4)* DKK 4 000 + DKK 1 500 + DKK 4 500 (+)10%
Copenhagen Central station at the platform entrances (placement 5)* DKK 5 000 + DKK 1 500 + DKK 6 000 (+)10%
Aarhus Central station DKK 6 000 + DKK 2 000 + DKK 7 000 (+)10% + DKK 4 000
Metropolitan - Carlsberg DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Flintholm DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Hellerup DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Høje Taastrup DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Lyngby DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Nordhavn DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Roskilde DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Svanemøllen DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Valby DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
The metropolitan - Vanløse DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Metropolitan - Østerport DKK 3 500 + DKK 1 500 + DKK 3 000 (+)10%
Other stations DKK 2 500 + DKK 1 000 + DKK 2 000 (+)10%

* See overview card

NB!

It is not possible to sample at Nørreport, Vesterport, Østerport, CPH Airport Kastrup, Dybbølsbro, Glostrup, Odense St.

At Tivoli: Only sampling of food and confectionery.
In case of sampling, products sold in DSB 7 Eleven are delivered and these products are not directly related to the item to be sampled; this is only permitted if purchased in the local DSB 7-Eleven.

Film and video recording at the stations and in the trains
Contact for further information.

Frequency Discount
3 x sampling / events 10%
8 x sampling / events 15%
15 x sampling / events 20%
20 x sampling / events 25%

Corporate Banking Discount
5% discount on total order of at least DKK 50,000

OVERVIEW CARD - COPENHAGEN MAIN TRAIN STATION - HOVEDBANEGÅRDEN

Placement Square meters Measurements
1. In the middle of the hall (at traffic information) 4 x 6 meter = 24 m2 Width: 2 meters to each side from the center of the column Length: 6 meters measured from the column towards the hall
2. In the middle of the hall (at the ticket machines) 5 x 5 meter = 25 m2 Width: 2.5 meters to each side from the column. Length: 5 meters measured from ticket machines
3. Det store vindfang fra Banegårdspladsen 3,5 x 8 meter = 28 m2 Width: 3.5 meters. Length: 8 meters measured 3.5 meters from the ticket machines
3. The big porch from the railway station 2 x 2,5 meter = 5 m2 Width: 2.5 meters (between the two entrance areas). Length: 2 meters measured from the wall
5. Near the stairs to the platforms (simple distribution) 3 meters from the decline to the platforms. 1-2 persons.
Blue box: Storage of distribution materials in connection with simple distribution 80 x 60 (1/2 pallet) Fully put into the hook.

CASES

Innocent - March 2018

Innocent drinks held an event at the Central Station in Copenhagen over three days in March 2018.
30,000 bottles of smoothies were distributed to happy passengers.

Publisher: DSB Kommerciel

Website: wwww.dsb.dk/sampling

Adress:
Erhvervssalg & media
Telegade 2, bygning 3
2630 Tåstrup