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DI BUSINESS

DI is Denmark’s largest business and employer organization with approx. 18.000 companies from almost all industries. In total, the members have over a million employees – of which approx. half is in Denmark.

DI Business publishes 4 times a year with themes, trends and perspectives that are important for companies across all Danish industries: Manufacturing, construction, climate, transport, trade, food, digital, consulting, life science and service.

Circulation was increased by approx. 6,000, when Dansk Byggeri became part of DI in September 2020.

DI Business’ primary target group is CEOs, CEOs and selected managers in our member companies as well as politicians, opinion leaders and the media. Companies have often presented the magazine at the reception.

In 2020, DI Business magazine has significantly increased its readership to approx. 48,000 readers when Dansk Byggeri became part of DI. (Gallup half year 2020 + own calculations)

DI Business is read on several platforms:

  • DI Business is published 4 times a year.
  • DI Business is published as a readable e-magazine.
  • DI Business is marketed in newsletters with over 12,000 recipients.

We are close to the companies – locally and globally. The magazine covers all subject areas that pertain to DI’s very wide range of member companies. Among other things. green transition, construction, digitization, export, business policy, tax policy, education, research, trade, work environment, management, human resources, infrastructure, service, labor, international affairs and much more

PRICES 2021

AdPriceFormatBleed
1/1-pageDKK 23.900W: 225 x H: 297 mm+ 3 mm
Page 2DKK 25.900W: 225 x H: 297 mm+ 3 mm
Page 7DKK 25.900W: 225 x H: 297 mm+ 3 mm
Inside BackcoverDKK 25.900W: 225 x H: 297 mm+ 3 mm
Double pagesDKK 37.900W: 450 x H: 297 mm+ 3 mm
Back coverDKK 29.880W: 163 x H: 297 mm+ 3 mm

Special placement: + 10% (only 1/1 pages)

Indent: Please contact DG media for offers

Agency commission 
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at epost@dgmedia.dk (maks. 20 MB) or ftp-server.

RELEASE PLAN 2021

NoOrder deadlineMaterial deadlineRelease
15. januar12. januar27. januar
229. marts20. april5. maj
39. august1. september15. september
41. november24. november8. december

ABOUT THE READERS

INTERESTS

Politics: 68%

Socioeconomics: 67%

The job market: 23%

Tax ratio: 69%

EU ratio: 51%

Travel: 58%

REGION

Capital: 41%

Zealand: 9%

South of Denmark: 25%

Middle of Jutland: 16%

North of Jutland: 9%

GENDER

Male: 69%

Female: 31%

Readers: 48.000

Cirkulation: 17.700

Editions: 4 times a year

Source: Gallup / Index DK 1. half of 2020

Distribution: DI Business is distributed to Group Managers, Managing Directors and Selected Managers in DI’s 18.000 member companies. In addition, DI Business is distributed to interest groups, ministries and municipalities.

Publisher: Dansk Industri

Address: 
H. C. Andersens Boulevard 18,
1787 København V

Telephone: (+45) 33 77 33 77

Website: www.di.dk