For questions or requests for advertising, please contact:

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UGESKRIFT FOR LÆGER

Ugeskrift for Læger is Denmark’s largest health scientific journal with new Danish research and news from international research. With 94,000 readers, Unwriting for Doctors is an important source of medical news, debate, health and medical policies and working conditions. The magazine is published by the Medical Association, which has 27,611 members. The Medical Association is a stall association comprising members of the doctor’s negotiating associations divided as follows:

• The Association of Younger Physicians (YL): 11,487 members
• Association of Specialists (FAS): 8,205 members
• Practitioners’ Organization (PLO): 5,203 members
• Only member of the Medical Association (minus abroad): 2,126 members
• Doctors abroad: 590 members

Almost all doctors in Denmark are members of the Medical Association. Ugeskrift for Læger is published on Monday and distributed to the doctor’s private address. Other readers are medical students, nurses, dentists, physiotherapists, midwives, pharmaceuticals, pharmacies and decision makers in the healthcare sector.

An analysis conducted by TNS Gallup in January 2019 shows that 98% of the Medical Association members read the printed and the digital version of the magazine. 64% always read the entire magazine / 3 out of 4 numbers, and 69% spend more than 15 minutes on the reading.

PRICES 2019

Product adsPriceFormatBleed
1/8 pageDKK 8 600
1/4 page (tall)DKK 15 800W: 89 x H: 127 mm
1/4 page (wide)DKK 15 800W: 183 x H: 61 mm
1/4 page (wide), for newsDKK 20 400W: 183 x H: 61 mm
1/2 page (tall)DKK 27 600W: 89 x H: 260 mm
1/2 page (wide)DKK 27 600W: 183 x H: 127 mm
1/1 pageDKK 48 200W: 210 x H: 280 mm + 5 mm bleed
Page 2DKK 55 600W: 210 x H: 280 mm + 5 mm bleed
3. omslagssideDKK 49 000W: 210 x H: 280 mm + 5 mm bleed
Opposite Editorial/LFDKK 49 000W: 210 x H: 280 mm + 5 mm bleed
Opposite Editorial/ScienceDKK 49 000W: 210 x H: 280 mm + 5 mm bleed
1/1 page bleedDKK 69 300W: 420 x H: 280 mm + 5 mm bleed
Double page opposite contentDKK 77 600W: 420 x H: 280 mm + 5 mm bleed
BackcoverDKK 59 700W: 210 x H: 232 mm + 5 mm bleed, except for top

DisclaimerPriceFormat
1/3 page (tall)DKK 8 400W: 58 x H: 260 mm
1/2 page (tall)DKK 9 600W: 89 x H: 260 mm
2/3 page (tall)DKK 12 200W: 120 x H: 297 mm
1/1 pageDKK 15 300W: 183 x H: 260 mm

Various adsPriceFormat
Module 1DKK 1 400W: 89 x H: 25 mm
Module 2DKK 2 600W: 89 x H: 55 mm
Module 3DKK 5 000W: 89 x H: 115 mm

Refferal AdPriceFormat
Module 1DKK 1 000W: 89 x H: 25 mm
Module 2DKK 1 700W: 89 x H: 55 mm
Module 3DKK 2 900W: 89 x H: 115 mm
Job ads and practice adsPriceFormat
1/4 page (tall)DKK 10 200W: 89 x H: 115 mm
1/2 page (tall)DKK 18 100W: 89 x H: 236 mm
1/2 page (wide)DKK 18 100W: 183 x H: 115 mm
1/1 pageDKK 33 500W: 183 x H: 236 mm
Selected jobs in newsletter / news mailDKK 6 600
JOB link on www.ugeskriftet.dkDKK 3 000
JOB 30 days on www.ugeskriftet.dkDKK 9 200
Practice-related adDKK 8 pr. sign

Other prices
Special Placement In addition + 10%

Inserts
Many possibilities / Please quote offers.

Agency commission
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

RELEASE PLAN 2019

No.Order deadline (TEXT)Material deadline (TEXT)Order & Material deadline (JOB)Distribution
119. December '1820. December '1821. December '187. January '19
210. January11. January14. January21. January
324. January25. January28. January4. February
47. February8. February11. February18. February
521. February23. February25. February4. March
68. March9. March11. March18. March
720. March21. March25. March1. April
THEME8. March8. March8. March1. April
84. April5. April8. April15. April
915. April16. April17. April29. April
102. May3. May6. May13. May
1115. May16. May20. May27. May
1227. May28. May29. May10. June
1313. June14. June17. June24. June
1427. June28. June1. July8. July
1525. July26. July29. July5. August
168. August9. August12. August19. August
1722. August23. August26. August2. September
185. September6. September9. September16. September
1919. September20. September23. September30. September
203. October4. October7. October14. October
THEME20. September20. September20. September14. October
2117. October18. October21. October28. October
2231. October1. November4. November11. November
2314. November15. November18. November25. November
2428. November29. November2. December9. December

ABOUT THE READERS

HOUSEHOLD

Living in house: 58%

Living in owner’s residence: 59%

Married / cohabiting: 70%

Household income above DKK 600,000: 47%

REGION

The capital: 45%

Zealand: 9%

South Denmark: 21%

Middle of Jutland: 16%

North of Jutland: 9%

AGE

12-19 år: 4%

20-29 år: 19%

30-39 years: 17%

40-49 years: 11%

50-59 years: 13%

60-69 years: 15%

+70 years: 21%

GENDER

Male: 45%

Female: 55%

Readers: 94,000

Circulation: 28,048

Editions: 26 per year

Source: Gallup / Index DK 1st half of 2017

Distribution: Ugeskrift for læger is sent to the doctors’ private addresses.

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UGESKRIFTET.DK

Ugeskriftet.dk is the Ugeskrift for Lægers web portal with daily news, inspiration, debate and the latest research in the health sciences area. Ugeskriftet.dk has over 200,000 monthly visitors and more than 350,000 page views.

PRICES 2019

Advertising in practice exchange
Members of the Medical Association can announce a practice on sale at Ugeskriftet.dk, either in whole or in part.
Price for 1 year admission: DKK 2,100, –

Leaderboard
When ordering Leaderboard, both formats for both desktop and mobile must be delivered to epost@dgmedia.dk.

Desktop B: 964 x H: 180 px
Mobile B: 300 x H: 200 px

Deadline
Advertising and banner ads material must be delivered no later than 5 business days before campaign start

Banner advertising material must be delivered as either GIF or JPG and may not exceed 100 KB.

For all types of banner ads, a URL must be provided.

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

Per month

Visits: 203.586

Pageviews: 368.364

Users: 126.846

Google Analytics  October/November 2018

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UGESKRIFT FOR LÆGER'S NEWSLETTER

Ugeskrift for Læger sends a news mail every Monday and Friday to 30.000 registered doctors – with an opening percentage of approx. 55%. It is possible to have banner ads and job links for job advertisements on the website Ugeskriftet.dk in the news email.

PRICES 2019

Material for banner advertising must be delivered as JPG and must be at most 100 KB.

For all types of banner ads, a URL must be provided.

Logo for job link must be in the format B: 100 x H: 60 px and must be delivered as JPG.

The material can be sent to DG Media at email@dgmedia.dk (max. 20 MB) or ftp server.

Deadline
The newsletter’s news emails are broadcast every Monday. DG Media must receive orders and advertisements at epost@dgmedia.dk on Thursday at. 12.00 before the broadcast.

Recipients: 30.000

Opening percent: ca. 55%

Expulsion: Every Monday and Friday

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JOB.UGESKRIFT.DK

Denmark’s largest job portal in the health science sector.

A job post at job.ugeskriftet.dk ensures quick and targeted contact with the relevant candidates. Combined with a print advertisement in Ugeskrift for Læger, job advertising is further targeted.

Job vacancies at job.ugeskrift.dk are sent daily to the relevant candidates with a job agent.

There is the possibility of highlighting a job advertisement with a reference on the page’s cover page under “Featured Jobs” – or by purchasing a job link with reference to the job posting in Ugeskrift for Læger’s weekly news email. In addition, banner advertising can create extra attention for a message, both in connection with recruitment and job advertisements and branding campaigns.

PRICES 2019

Job adsPricePeriod
Online job adDKK 9 20030 days
Front referenceDKK 3 00030 days
Company Profile (subscription 1 year)DKK 450per month
Company Profile (one month)DKK 850per month

Job Advertising

For job advertisements without print ads, the job posting must be sent as a Word file.

Logo for job advertisement must be submitted as GIF or JPG in format H: 250 x B: 150 px.

Banner Advertising

Banner advertising material must be delivered as GIF (for animation, max 10 sec and / or 3 loops) or JPG in max. 100 KB.

For all types of banner ads, a URL must be provided.

All material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

Visits: 6.100

Pageviews: 9.350

Users: 3.900

Avg. traffic per month

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LÆGEDAGES KONGRESAVIS WEEK 46 / 2019

Ugeskrift for Læger publishes a daily newspaper on Medical Day in Bella Center Week 46.

The newspaper is Monday-Friday and will be on the desk, and the little ones should be in the foyer at the doctor’s office and at the workshop.

Congress participants and exhibitors will be invited to exciting interviews with guests and speakers as well as lovely mood pictures.

“Today’s Guide” on page 3 gives a quick overview of all activities, and some of the many exciting courses will receive special mention.

The newspaper will also include an exhibitor list with an overview of the stands.

PRICES 2019

AdPriceFormat
Banner on frontpageDKK 6 550W: 258 x H: 75 mm
Page 2DKK 12 750W: 258 x H: 370 mm
The backDKK 12 750W: 258 x H: 370 mm
Below the exhibit listDKK 5 670W: 258 x H: 181 mm
Below the exhibit listDKK 4 300W: 153 x H: 181 mm
Below the exhibit listDKK 3 200W: 100 x H: 181 mm
Small banner adsDKK 3 000W: 125 x H: 35 mm

Ads in all 5 releases: 20%

Allowances
For advertising and media agencies 3% material allowance is granted for delivery of finished material. In addition, 2% information and security is provided to media agencies.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

RELEASE PLAN 2019

EditionOrder deadlineMaterial deadlineRelease
Monday31. October1. November11. November
Tuesday31. October1. November11. November
Wednesday31. October1. November11. November
Thursday31. October1. November11. November
Friday31. October1. November11. November

Circulation: 1.000 pcs. a day

Publisher: Ugeskrift for Læger

Website: www.ugeskriftet.dk

Telephone: (+45) 35 44 85 00

Address: Kristianiagade 12,
2100 København Ø