Index Denmark is the survey that continuously measures the Danish media usage, consumer habits, interests, activities, opinions, etc. The media section measures reading numbers for newspapers, magazines, magazines, journals and district newspapers. The study itself is conducted by TNS Gallup and is prepared on the basis of 24,000 interviews annually among Danes 13 or older.
In order to be measured in Index Denmark, an annual edition of min. 120,000 copies, which means that only a portion of DG Media’s media is large enough to be measured in the survey.
Currently, the following media in DG Media are enrolled in Index Denmark: Danske Kommuner, DI Business, Djøfbladet, Finans, HK Kommunalbladet, Kulør, Lederne, Lime, Magisterbladet, Nature & Miljø, Ugeskrift for Læger.
The last measurement period is the first half of 2017.
DG Media offers the development of specific drives in Index Denmark for just your target audience. Contact your media consultant or contact us for further information.