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SCANDINAVIAN TRAVELER

Scandinavian Traveler – a travel and lifestyle magazine, both online
and in print!

Scandinavian Traveler is much more than just a magazine.
With 11 issues a year and a daily updated website, you’ll find all the inspiration and information the modern reader requires in varied, inspirational, and accessible content on a range of digital platforms.

Both in the magazine and online you will meet high-fliers from all walks of life. They hare their stories from life as well as from their personal favorite spots around the world, giving the reader new perspectives and new angles on interesting topics and well-known places.

Scandinavian Traveler also tells about the latest trends as we scour the
globe for entertaining and inspirational stories from the worlds of fashion,
politics, business and sports.

Scandinavian Traveler is also available online at Scandinaviantraveler.com. What’s more, here you will find a wealth of extra content – videos, additional destination guides and maps to the stores and restaurants you’ve read about in the magazine. Scandinavian Traveler is your constant travel companion – before, during, and after your journey.

PRICES 2018

Specified position Price SEK Format Bleed
1/1 page 167.400,- W: 210 x H 280 mm + 5 mm
Facing matter 145.300,- W: 210 x H: 280 mm + 5 mm
Double-page spread 307.400,- W: 420 x H: 280 mm + 5 mm
Back cover 225.000,- W: 210 x H: 280 mm + 5 mm
Unspecified position Price SEK Format Bleed
1/1 page 129.800,- W: 210 x H: 280 mm + 5 mm
1/2 page (horizontal) 72.900,- W: 210 x H: 140 mm + 5 mm
1/2 page (vertical) 72.900,- W: 105 x H: 280 mm + 5 mm
Double-page spread 250.900,- W: 420 x H: 280 mm + 5 mm

Advertorials
As an advertiser in Scandinavian Traveler, you have the exclusive
possibility to place an advertisement in the form of editorial content.
Advertorials are available as full pages as well as doublepage
spreads. The number of advertorials is limited in each
issue of the magazine. Please contact us for a specific offer.

Reader’s Guide – 1/4-page
Size – W: 83,5 x H: 113,5 mm
Image – W: 83,5 x H: 64 mm
Headline – Max 38 characters (incl. spaces)
Text – Max. 565 characters (incl. spaces)

Bleed
+ 5mm bleed for all ads.

Colour
Colour is included in all rates above.

Other specified position
+ 10%

Inserts
Please contact us for a specific offer

Frequency discounts
2 advertisements 5%
4 advertisements 7,5%
6 advertisements 10%
10 advertisements 15%

Agency commission

For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.

Print ready PDF, images 300 dpi resolution and images saved in CMYK.

All advertisements must be in English.

The material for print issues must be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or on FTP-server.

ISSUE SCHEDULE 2018

Nr. Bestillingsfrist Materialefrist Udgivelse
1 December 29. January 5. February 1.
2 January 30. February 2. March 1.
3 February 26. March 2. April 1.
4 March 23. April 6. May 1.
5 April 26. April 30. June 1.
6 May 28. June 4. July 1.
7 June 18. June 22. August 1.
8 July 27. August 6. September 1.
9 August 24. August 31. Octover 1.
10 September 28. Oktober 5. November 1.
11 October 29. November 5. December 1.

Unique readers: 1.392.000

Issues: 80.000

Publication: 11 times a year

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SCANDINAVIANTRAVELER.COM

Scandinaviantraveler.com was launched in late 2014. Through marketing via additional SAS channels; the synergy with the magazine Scandinavian Traveler; newsletters and other features, the website generates approx. 259,000 page views per month.

A premium travel web site for those who look for unique tips and map guides an destinations from all around the world, for the modern traveler on the go.

The site gets 35% of its visits from desktops, 52% from smartphones and 13% from tablets.

Why advertise with scandinaviantraveler.com?
In today’s digital world, it is more important than ever for your company to rise above your competition and effectively reach your target audience. DG Media can do this easily and inexpensively with the advertising opportunities with scandinaviantraveler.com.

All running campaigns with scandinaviantraveler.com is monitored during the running period to secure the best performance. Furthermore, all campaign performances can be supplied with well-documented performance reports – both during the campaign and when the campaign has completed.

Did you know?
DG Media offer several campaign targeting possibilities such as: Frequency, Specific dates, Day of week, Hour of day, GPS/Geo targeting and Mobile targeting.

DG Media also offers AB Testing (Split Testing) to optimize your banner Ad performance. In digital marketing, AB Testing can play a significant role in deciding the fate of an advertising campaign. If you are planning to optimize your banner ads, you can start with AB Testing of a few elements within your ad.

Visits: 144.400

Page views: 260.350

Unique visitors: 116.160

PRICES 2018

Online ad Price SEK Format Period
Leaderboard 396* W: 1140 x H: 220 px CPM
Billboard 1 294* W: 600 x H: 480 px CPM
Billboard 2 294* W: 600 x H: 480 px CPM

*min. SEK 5.000

Online Ads

Material must be sent as GIF (ved animation, max. 10 sec. and/or 3 loops) or JPG in max. 100 KB.

Please provide the following information with the delivery of creative: Customer and campaign name: ad creative; URL target address, which opens when the ad is clicked; campaign duration and time; name of media; and specification of section/placement of the ad.

DG Media/Scandinavian Traveler only accepts jpg image banners with the max size of 45 kb.

DG Media does not usually accept banners from 3rd Party adservers that embed ad server coding into the banner locations.

DG Media may consider a 3rd Party Adserver on a case-by-case basis.

Please sent all material to epost@dgmedia.dk (max. 20 MB) or ftp-server.

Deadline
All ad materials are due no later than 5 business days before the run date to ensure timely deployment. Pricing is based on timely receipt of ad material. Failure to supply material by the established deadline may result in the rescheduling or cancelling of the the ad.

Publisher: OTW

Website: www.scandinaviantraveler.com

Address:
Birger Jarlsgatan 61,
103 65 Stockholm