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SAS AMBIENT

Reach people on the move
Travel is mainly about getting from point A to point B as quickly as possible. Yet it also involves a fair amount of time sitting still – in planes, lounges and behind computers. This is when travelers are often looking for diversion and are highly receptive to advertising messages. We offer advertisers the opportunity to reach people on the move with their messages – before, during and after the trip – on ground, on board and digital solutions.

SAS has assembled a range of attractive travel-related advertising media and promotional opportunities for this purpose. You are welcome to contact DG Media to discuss how Ambient Media can be integrated into your marketing effort and contribute towards getting your message across to the right target groups – when and where it counts.

Facts and figures about SAS
• In November 2016 – October 2017 approximately 30 million passengers traveled with SAS, around 2.5 million per month
• SAS flies to more than 123 different destinations
• SAS had an average of more than 817 departures/day during November 2016 – October 2017

Number of passengers
Total: 29.2 million
Norway: 11.100.000
Sweden: 9.500.000
Denmark: 8.500.000
Rest of the world: 1.700.000

Source: SAS Statistics

The SAS passenger

The Scandinavian 5+Travellers are modern and well-educated
people in all ages who travel a lot.

Gender
Male: 60%
Female: 40%

Age
Can be found in all age groups – high affinity in 30-55

Interests
• Travelling/discovering new places & cultures
• Food & beverage
• Tech & innovation
• Digital services
• Private economy
• Art, design & culture
• Photography

Geography
Primarily in larger cities and suburbs

Income/Education
Higher income and education than average

Opinions
Pays for quality
Open-minded
Career-focused

Life values
Curious
Strong-willed
Unbound

Source: Nepa 2013

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ON BOARD

SAS INFLIGHT ENTERTAINMENT

SAS 16 long-range aircraft Airbus 340/330 is an ideal showcase/window/display area for your advertisement. The system allows “gate-to-gate” entertainment and your advertisement can be displayed already on ground after mandatory safety videos have been shown.

Destinations served – and reach per month
• From Copenhagen: New York, Chicago, Washington, San Francisco, Miami, Beijing, Shanghai and Tokyo. Reach: 93,000 passengers.
• From Stockholm: New York, Chicago, Los Angeles and Hong Kong. Reach: 46,000 passengers.
• From Oslo: New York and Miami. Reach: 21,000 passengers.
A total reach of 160,000 passengers per month.

Opportunity Frequency Period Rate
30 sec. Spot One time per flight 4 weeks SEK 91 000
30 sec. Spot Two times per flight 4 weeks SEK 135 900
60 sec. Spot One time per flight 4 weeks SEK 147 400
60 sec. Spot Two times per flight 4 weeks SEK 219 100
Order deadline Material deadline Campaign Start
21. November '17 25. November '17 1. January
16. December '17 21. December '17 1. February
18. January 23. January 1. March
15. February 21. February 1. Apil
17. March 24. March 1. May
20. April 25. April 1. June
17. May 23. May 1. July
16. June 22. June 1. August
27. July 23. July 1. September
18. August 25. August 1. October
18. September 25. September 1. November
17. October 24. October 1. December

For information, please contact our sales support + 46 72 506 86 20 or material@dgmediasales.se.

Agency commission

For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.

2 months advertising
10% discount

4 months advertising
15% discount

SAS BREAKFAST BOX

Place your message in a breakfast box in front of your audience. You can take full advantage of the surprise element by having your ad in the form of a gift voucher, a taste sample or a mini guide to your product service.

Rates, deadlines and technical data available upon specific request.

SAS SEAT POCKET PLACEMENT

With SAS Seat Pocket Placement, you get the opportunity to expose your brand or product to SAS passengers in an engaging context. Working as an add-on to other Ambient Media offers, the seat pocket is an excellent place for a product catalog or a topic that requires more in-depth information.

The seat pocket is just half a meter in front of the passengers. They are comfortably seated and in a pleasant state of mind.

Opportunity Frequency No. of passengers No. of units Language Rate
Norway* Monthly 820 000 42 000 Free of choice SEK 330 000
Sweden* Monthly 600 000 36 000 Free of choice SEK 240 000
Denmark* Monthly 630 000 32 000 Free of choice SEK 250 000
Intercontinental Monthly 120 000 18 000 Free of choice SEK 50 000

*Note that due to changes in aircrafts routes the geographical selection cannot be guaranteed.
Opportunity means domestic flight and flight from origin to rest of Europe.

Opportunity Frequency Seatpockets No. of units Language Rate
Norway* 1 round 8 000 10 000 Free of choice SEK 86 900
Sweden* 1 round 6 000 8 000 Free of choice SEK 71 500
Denmark* 1 round 5 000 7 000 Free of choice SEK 60 500
Intercontinental 1 round 1 500 2 000 Free of choice SEK 25 300

*Note that due to changes in aircrafts routes the geographical selection cannot be guaranteed.
Opportunity means domestic flight and flight from origin to rest of Europe.

Order deadline Material deadline Distribution Start
12. December '17 19. December '17 1. January
12. January 19. January 1. February
9. February 16. February 1. March
10. March 17. March 1. Apil
11. April 18. April 1. May
11. May 18. May 1. June
9. June 16. June 1. July
23. June 30. June 1. August
11. August 18. August 1. September
8. September 15. September 1. October
12. October 19. October 1. November
10. November 17. November 1. December

Max size A4 and max weight 130 gr.
For further information please contact our sales support +46 72 506 86 20 or material@dgmediasales.se

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ON GROUND

SAS LOUNGES

One of SAS most attractive products are the lounges – greatly appreciated by both customers and partners. For this reason, SAS has renovated and upgraded the main part of the lounges during 2017. Nearly 4 million people visit our 13 lounges every year.

SAS lounges are present at 8 airports (Copenhagen, Oslo, Stockholm, Gothenburg, Helsinki, Paris, Chicago and New York). We strife to offer a Scandinavian feeling, with focus on service, design, innovation and food & beverages.

We offer you the possibility of displaying your brand or product in this attractive atmosphere. You access one of Scandinavia’s most attractive customer segment in a space that they have chosen to spend their valuable time in.

Traditionally our partners have had good results with both product placement or manned events, but we are also open for new ideas of your choice. A new concept called Next Generation Lounge has also been launched by SAS during 2017. This is a concept that dares to try out new innovation and offerings, all based on customer insights of what our customers would like a lounge to offer. This includes a barista, an Innovation space, a Gym and several other new features. This lounge is especially suitable for partners that want to display new features or innovations, since the atmosphere invites customers to try new things. The Next Generation concept has been widely appreciated – resulting in SAS looking to upgrade other lounges with parts of the concept.

Placements in SAS Lounges

Opportunities No. of lounges No. of visitors/month Frequency Rate
Stockholm International 2 57 000 Monthly SEK 113 900
Stockholm Domestic 1 20 000 Monthly SEK 41 900
Gothenburg International 1 11 500 Monthly SEK 23 900
Copenhagen 2 89 000 Monthly SEK 186 700
Oslo International 2 42 000 Monthly SEK 95 700
Helsinki 1 9 500 Monthly SEK 19 600
Oslo Domestic (Next Generation) 1 44 000 Monthly SEK 92 200
Order deadline Material deadline Distribution Start
12. December '17 19. December '17 1. January
12. January 19. January 1. February
9. February 16. February 1. March
9. March 16. March 1. Apil
11. April 18. April 1. May
11. May 18. May 1. June
8. June 15. June 1. July
22. June 30. June 1. August
10. August 17. August 1. September
7. September 14. September 1. October
12. October 19. October 1. November
9. November 16. November 1. December

Events in SAS Lounges

Opportunities No. of visitors/2 weeks Frequency Rate
Stockholm International Gold 14 600 Every 2 weeks SEK 64 200
Stockholm Domestic - 8 700 Every 2 weeks SEK 38 300
Gothenburg International - 5 400 Every 2 weeks SEK 23 800
Copenhagen Gold 24 200 Every 2 weeks SEK 106 500
Oslo Gold 9 500 Every 2 weeks SEK 41 800
Oslo Domestic (Next Generation) - 22 000 Every 2 weeks SEK 96 800

Booking deadline 20 working days prior to event start. If staff must be present, booking deadline is 13 weeks prior to event start, due to security reasons.

Technical data
For further information please contact our sales support + 46 72 506 86 10 or material@dgmediasales.se

Discounts
5% discount offered to customers purchasing for at least SEK 300,000 a year. 10% discount offered to customers purchasing for at least SEK 500,000 a year.

Website: www.sas.dk

Website: www.sas.se

Website: www.sas.no