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Oversigt over internationale fagbladsanalyser
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Kontakt
DG Media as
St. Kongensgade 72
DK-1264 København K
Telefon: 70 27 11 55
Fax: 70 27 11 56
Epost: epost@dgmedia.dk
Eller udfyld kontaktformularen her.
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| What is the value of ‘specials’? (Inserts, gatefold, samples, scent samples, cards etc)The latest research into this question is ‘Stopwatch’ which provides the most recent and detailed view of the effect of ‘specials’. http://www.ppamarketing.net/cgi-bin/go.pl/faq/article.html?uid=19What is the value of covers?The latest research into this question is ‘Stopwatch’ from Medialogue [2005]. It investigated nearly 3,000 different creative executions across 9 years, with 288,000 interviews. http://www.ppamarketing.net/cgi-bin/go.pl/faq/article.html?uid=22What is the difference in effect between Right and Left hand pages?The latest research into this question is ‘Stopwatch’ from Medialogue [2005]. It investigated nearly 3,000 different creative executions across 9 years, with 288,000 interviews. http://www.ppamarketing.net/cgi-bin/go.pl/faq/article.html?uid=13How Magazine Advertising WorksThe purpose of this area of the website is to set out a description of how magazine advertising works and to support every step of the account by citing research evidence. http://www.ppamarketing.net/cgi-bin/wms.pl/619Evidence that magazines sell productThe landmark Ad-Track survey proved that magazines can produce marked increases in advertising awareness. http://www.ppamarketing.net/cgi-bin/wms.pl/700 |
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