For questions or requests for advertising, please contact:

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UGESKRIFT FOR LÆGER

Ugeskrift for Læger is Denmark’s largest health scientific journal with new Danish research and news from international research. With 61,000 readers, Unwriting for Doctors is an important source of medical news, debate, health and medical policies and working conditions. The magazine is published by the Medical Association, which has 27,611 members. The Medical Association is a stall association comprising members of the doctor’s negotiating associations divided as follows:

• The Association of Younger Physicians (YL): 11,487 members
• Association of Specialists (FAS): 8,205 members
• Practitioners’ Organization (PLO): 5,203 members
• Only member of the Medical Association (minus abroad): 2,126 members
• Doctors abroad: 590 members

Almost all doctors in Denmark are members of the Medical Association. Ugeskrift for Læger is published on Monday and distributed to the doctor’s private address. Other readers are medical students, nurses, dentists, physiotherapists, midwives, pharmaceuticals, pharmacies and decision makers in the healthcare sector.

An analysis conducted by TNS Gallup in November 2014 shows that 90% of the Medical Association members read the printed version. 70% always read the entire magazine / 3 out of 4 numbers, and 79% spend more than 15 minutes on the reading.

PRICES 2018

Product ads Price ( DKK) Format Bleed
1/8 page 8.400 ,-
1/4 page (tall) 15.000 ,- W: 89 x H: 127 mm
1/4 page (wide) 15.000 ,- W: 183 x H: 61 mm
1/4 page (wide), for news 20.000 ,- W: 183 x H: 61 mm
1/2 page (tall) 27.000 ,- W: 89 x H: 260 mm
1/2 page (wide) 27.000 ,- W: 183 x H: 127 mm
1/1 page 47.200 ,- W: 210 x H: 280 mm + 5 mm bleed
Page 2 54.500 ,- W: 210 x H: 280 mm + 5 mm bleed
3. omslagsside 47.500 ,- W: 210 x H: 280 mm + 5 mm bleed
Opposite Editorial/LF 47.500 ,- W: 210 x H: 280 mm + 5 mm bleed
Opposite Editorial/Science 47.500 ,- W: 210 x H: 280 mm + 5 mm bleed
1/1 page bleed 67.900 ,- W: 420 x H: 280 mm + 5 mm bleed
Double page opposite content 76.000 ,- W: 420 x H: 280 mm + 5 mm bleed
Backcover 58.500 ,- W: 210 x H: 232 mm + 5 mm bleed, except for top
Disclaimer Price (DKK) Format
1/3 page (tall) 8.100,- W: 58 x H: 260 mm
1/2 page (tall) 9.300 ,- W: 89 x H: 260 mm
2/3 page (tall) 11.900 ,- W: 120 x H: 297 mm
1/1 page 14.900,- W: 183 x H: 260 mm

Various ads Price (DKK) Format
Module 1 1.350 ,- W: 89 x H: 25 mm
Module 2 2.500 ,- W: 89 x H: 55 mm
Module 3 4.800 ,- W: 89 x H: 115 mm

Refferal Ad Price (DKK) Format
Module 1 980 ,- W: 89 x H: 25 mm
Module 2 1.650 ,- W: 89 x H: 55 mm
Module 3 2.800 ,- W: 89 x H: 115 mm
Job ads and practice ads Price (DKK) Format
1/4 page (tall) 9.900 ,- W: 89 x H: 115 mm
1/2 page (tall) 17.700 ,- W: 89 x H: 236 mm
1/2 page (wide) 17.700 ,- W: 183 x H: 115 mm
1/1 page 32.900 ,- W: 183 x H: 236 mm
JOB Link on ugeskriftet.dk 2.850,-
JOB 30 days on www.ugeskriftet.dk 8.950,-
Practice-related ad 7 kr. per sign.

Color charge
All prices are incl. colors.

Other prices
Special Placement In addition + 10%

Inserts
Many possibilities / Please quote offers.

Corporate Banking Discount
5% large customer discount on turnover of at least 100,000 kr.
10% large customer discount on turnover of at least 500,000 kr.
15% large customer discount for turnover of at least 1,500,000 kr.
20% large customer discount on turnover of at least 2,500,000 kr.

Reimbursement
For advertising and media agencies 3% material refund is granted for delivery of finished material. In addition, 2% information and collateral is granted to media agencies that are eligible for compensation, cf. Creativity & Communication’s list.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

RELEASE PLAN 2018

No. Order deadline (text) Material deadline (text) Order & Material deadline (job) at. 11:00 Release
1 21. December '17 22. December '17 2. January 8. January
2 11. January 12. January 15. January 22. January
3 25. January 26. January 29. January 6. February
4 8. February 9. February 12. February 19. February
5 22. February 23. February 26. February 5. March
6 8. March 9. March 12. March 19. March
7 20. March 21. March 22. March 2. april
8 5. April 6. april 9. april 16. april
9 18. April 19. april 20. april 30. april
10 1. May 2. May 3. May 14. May
11 16. May 17. May 18. May 28. May
12 31. May 1. June 4. June 11. June
13 14. June 15. June 18. June 25. June
14 28. June 29. June 2. July 9. July
15 12. July 13. July 16. July 23. July
16 26. July 27. July 30. July 6. August
17 9. August 10. August 13. August 20. August
18 23. August 24. August 27. August 3. September
19 6. September 7. September 10. September 17. September
20 20. September 21. September 24. September 1. October
21 4. October 5. October 8. October 15. October
22 18. October 19. October 22. October 29. October
23 1. November 2. November 5. November 12. November
24 15. November 16. November 19. November 26. November
25 29. November 30. November 3. December 10. December
26 - - - No Release

ABOUT THE READERS

HOUSEHOLD

Living in house: 58%

Living in owner’s residence: 59%

Married / cohabiting: 70%

Household income above DKK 600,000: 47%

REGION

The capital: 45%

Zealand: 9%

South Denmark: 21%

Middle of Jutland: 16%

North of Jutland: 9%

AGE

12-19 år: 4%

20-29 år: 19%

30-39 years: 17%

40-49 years: 11%

50-59 years: 13%

60-69 years: 15%

+70 years: 21%

GENDER

Male: 45%

Female: 55%

Readers: 79.000

Circulation: 26.381

Editions: 26 a year

Source: Gallup / Index DK 1st half of 2017

Distribution: Ugeskrift for læger is sent to the doctors’ private addresses.

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UGESKRIFTET.DK

Ugeskriftet.dk is the Ugeskrift for Lægers web portal with daily news, inspiration, debate and the latest research in the health sciences area. Ugeskriftet.dk has over 143,000 monthly visitors and more than 250,000 pageviews.

PRICES 2018

Advertising in practice exchange
Members of the Medical Association can announce a practice on sale at Ugeskriftet.dk, either in whole or in part.
Price for 1 year admission: DKK 2,100, –

Leaderboard
When ordering Leaderboard, both formats for both desktop and mobile must be delivered to epost@dgmedia.dk.

Desktop B: 964 x H: 180 px
Mobile B: 300 x H: 200 px

Deadline
Advertising and banner ads material must be delivered no later than 5 business days before campaign start

Banner advertising material must be delivered as either GIF or JPG and may not exceed 100 KB.

For all types of banner ads, a URL must be provided.

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

Visits: 221.547

Pageviews: 385.875

Users: 104.957

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UGESKRIFT FOR LÆGER'S NEWSLETTER

Ugeskrift for Læger sends a news mail every Monday and Friday to 24,405 registered doctors – with an opening percentage of approx. 55%. It is possible to have banner ads and job links for job advertisements on the website Ugeskriftet.dk in the news email.

PRICES 2018

Material for banner advertising must be delivered as JPG and must be at most 100 KB.

For all types of banner ads, a URL must be provided.

Logo for job link must be in the format B: 100 x H: 60 px and must be delivered as JPG.

The material can be sent to DG Media at email@dgmedia.dk (max. 20 MB) or ftp server.

Deadline
The newsletter’s news emails are broadcast every Monday. DG Media must receive orders and advertisements at epost@dgmedia.dk on Thursday at. 12.00 before the broadcast.

Recipientsca. 24.405

Opening percent: ca. 55%

Expulsion: Every Monday and Friday

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JOB.UGESKRIFT.DK

Denmark’s largest job portal in the health science sector.

A job post at job.ugeskriftet.dk ensures quick and targeted contact with the relevant candidates. Combined with a print advertisement in Ugeskrift for Læger, job advertising is further targeted.

Job vacancies at job.ugeskrift.dk are sent daily to the relevant candidates with a job agent.

There is the possibility of highlighting a job advertisement with a reference on the page’s cover page under “Featured Jobs” – or by purchasing a job link with reference to the job posting in Ugeskrift for Læger’s weekly news email. In addition, banner advertising can create extra attention for a message, both in connection with recruitment and job advertisements and branding campaigns.

PRICES 2018

Job ads Price (DKK) Period
Online job ad 8.950 ,- 30 days
Front reference 2.750 ,- 30 days
Company Profile (subscription 1 year) 450 ,- per month
Company Profile (one month) 850 ,- per month

Job Advertising

For job advertisements without print ads, the job posting must be sent as a Word file.

Logo for job advertisement must be submitted as GIF or JPG in format H: 250 x B: 150 px.

Banner Advertising

Banner advertising material must be delivered as GIF (for animation, max 10 sec and / or 3 loops) or JPG in max. 100 KB.

For all types of banner ads, a URL must be provided.

All material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

Visits: 4.207

Pageviews: 6.985

Users: 3.264

Avg. traffic per month

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LÆGEDAGES KONGRESAVIS WEEK 46 / 2018

Ugeskrift for Læger publishes a daily newspaper on Medical Day in Bella Center Week 46.

The newspaper is Monday-Friday and will be on the desk, and the little ones should be in the foyer at the doctor’s office and at the workshop.

Congress participants and exhibitors will be invited to exciting interviews with guests and speakers as well as lovely mood pictures.

“Today’s Guide” on page 3 gives a quick overview of all activities, and some of the many exciting courses will receive special mention.

The newspaper will also include an exhibitor list with an overview of the stands.

PRICES 2018

Ad Price (DKK) Format (mm)
Banner on frontpage 6.426.,- W: 258 x H: 75
Page 2 12.444,- W: 258 x H: 370
The back 12.444,- W: 258 x H: 370
Below the exhibit list 5.559,- W: 258 x H: 181
Below the exhibit list 4.182,- W: 153 x H: 181
Below the exhibit list 3213,- W: 100 x H: 181
Small banner ads 2.907,- W: 125 x H: 35

Ads in all 5 releases: 20%

Allowances
For advertising and media agencies 3% material allowance is granted for delivery of finished material. In addition, 2% information and security is provided to media agencies.

Advertising material for print will be delivered as print PDF (min. 300 dpi, CMYK).

The material can be sent to DG Media at epost@dgmedia.dk (max. 20 MB) or ftp server.

RELEASE PLAN 2018

Edition Order deadline Material deadline Release
Monday 22. October 29. October 12. November
Tuesday 22. October 29. October 12. November
Wednesday 22. October 29. October 14. November
Thursday 22. October 29. October 15. November
Friday 22. October 29. October 16. November

Circulation: 1.000 pcs. a day

Publisher: Ugeskrift for Læger

Website: www.ugeskriftet.dk

Telephone: (+45) 35 44 85 00

Address: Kristianiagade 12,
2100 København Ø